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The Weather Company Delivers Cold and Flu Tracker App
The Weather Company Delivers Cold and Flu Tracker App
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Big Pharma Is Sponsoring A Flu Map On The Weather Channel
Big Pharma Is Sponsoring A Flu Map On The Weather Channel
Dirima / Getty Images ID: 9755889This week the Weather Channel unveiled a "flu tracker" on its website and app.Instead of predicting how rainy or sunny the forecast is, the new map shows the estimated number of cold and flu symptoms in your city based on real-time, crowdsourced social media reports.Next to the map is an ad for Theraflu, the cold and flu medicine sold by GlaxoSmithKline — the pharmaceutical giant that's also sponsoring the flu tracker.
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The Weather Company teams with Theraflu on new Cold and Flu Tracker app
The Weather Company teams with Theraflu on new Cold and Flu Tracker app
NEW YORK - The Weather Company announced Thursday a new cold and flu experience that will leverage real-time sentiment data to provide updates on cold and flu activity at a hyperlocal level.The Weather Company introduced the Cold and Flu Tracker, sponsored by GSK Consumer Healthcare's Theraflu brand, which is available on weather.com, Theraflu.com and The Weather Channel app.The new Cold & Flu Tracker is part of GSK Consumer Healthcare's overall campaign to launch the new Theraflu ExpressMax Caplets, which includes a custom Cold & Flu sentiment trigger to deliver targeted advertising based on local social conversations and weather conditions and retail extensions to leverage sentiment data and first-party location data to reach consumers who are in close proximity to stores located in markets with cold and flu activity.
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